I’m watching case demonstration videos for injection techniques for a range of dermal fillers I’m working on for a HCP guide/booklet.
Dermal fillers are injectable “fluids” or gel like stuff that are injected into your face to remove wrinkles, crows feet, frown lines etc. etc.
Here’s a YouTube video showing an example of what I’m watching right now:
Let me assure you, this is not as half as bloody as these case study videos I’m watching. I’m literally horrified.
We’ve all read about how media and society has over-sensationalised this notion of ideal beauty but watching these videos has kicked me hard into reality in showing modern society’s obsession with beauty, or rather external beauty.
This is hard evidence showing the influence and power of media and society and its emphasis on physical appearance and extrinsic beauty. Popular culture has scrutinized the looks of celebrities that has made people obsessed with how their jaw lines look, if their cheekbones are high enough, if their lips are plump enough, if their eyes are big enough or if their faces follow the golden ratio.
Beauty is being valued to an extent that people are going above and beyond to attain ‘beauty’. Many who find that they are not so beautiful do not mind paying millions for plastic surgery to get their face or body corrected in order fit into the mould of “ideal beauty” defined by society. What is even more horrifying is that people are going extremes to make themselves look better at the risk of complications that could endanger their lives!
Ads for dermal fillers or cosmetic surgery and television programmes like Extreme Makeover show how people felt humiliated because of their looks and how they seem more satisfied and happy in their “own skin” after having themselves changed through these procedures.
I am not denying that these procedures may help people with low self esteem by giving them more confidence. But it is deeply saddening that external beauty is treasured as such a precious and vital commodity in today’s society that people are willing to take measures at the expense of their life just to be accepted as beautiful.
In my humble opinion, I feel that the ‘before’ pictures of all these patients look way better than the ‘after’ pictures. Then again, it may just be me. And that’s the thing, as cliché as it may sound, “beauty is in the eye of the beholder” and these treatment plans are solely based on the perception of beauty of the cosmetologist or plastic surgeon and what he or she feels is beautiful.
While media has had the power to influence such drastic behaviours in society, I am glad that some are taking the initiative to show that beauty comes in all shapes and sizes and that each and everyone one of us should be proud of our natural look. Here’s the Dove commercial if you haven’t already seen it: